Brand assets created for Primark to promote the launch of their website and Primania within Selfridges concessions in Oxford Street, Birmingham Bullring and Trafford Centre. The Primania section on their website is designed for their customers to be able to shop, share and inspire their friends, and also get points from fellow followers for their outfits and styling. The project took the form of photoshoot to create all still assets, a series of animated Gifs, a brand film and all assets for the physical store environments within the Selfridges concessions and their trend rooms across flagship Primark stores.
Produced for Primark while at Dalziel and Pow. Video shot and produced by Rhys Frampton and Two Wheel Trike. Animation and illustration produced in collaboration with I Love Dust and Golden Wolf.