South American retailer Paris requested a re-brand of Greenfield, one of their sub-brands/concessions for their department stores across South America. The brand had lost its eclectic/outdoors feel and wanted to refresh itself and regenerate its appeal to a wider audience.
The identity itself takes the form of a stamp while the 2 lines signify valleys and mountains...again a reference to the outdoors and travelling nature of its shoppers. Sketches through to completed identity, brand guidelines including photography styles, typography treatment and colour palette were created. The scheme is now live in stores across South America.
The rebrand also affected the environment of the concession within the stores in line with the brand - it became a travellers style destination with a backdrop of carefully selected tactile and warm materials, and a series of propping and VM to bring the story of the brand to life.
Produced while at Dalziel and Pow - image credit, Dalziel and Pow.