A campaign based project in response to a YCN brief designed to attract more people to go on holiday to Wales. It takes the form of a typographic map of the country with a variety of things that come from there or activities that you can do...helping people to see the vast amount of unexpected treats that they didn't know came from there. The piece itself took the form of a piece of black gloss acrylic with the words laser cut from it - the acrylic was then taken into the natural environment and photographed using the reflection of the landscape.
The outcome was a series of posters, postcards and embossings.
Project featured in ‘How to Use Type’, Laurence King 2012